Our passion is deeply rooted in Africa, the birthplace of coffee, and extends to the world’s most renowned coffee-growing regions. We are committed to preserving coffee’s rich heritage while embracing its diverse global culture.

Every bean we source is a testament to our dedication to quality and sustainability - from the highlands of Ethiopia and Tanzania to the lush plantations of Latin America and the volcanic soils of Southeast Asia. Our roasting process is both an art and a science, carefully designed to highlight the unique flavour profiles of each region. Whether it’s the bright, floral notes of Ethiopian coffee, the chocolatey richness of Central American beans, or the bold, spicy undertones of Asian coffee, every cup celebrates the world’s coffee culture. At Asmara Coffee, we believe coffee is more than just a beverage - it’s a bridge connecting people, cultures, and stories. Whether you’re beginning your coffee journey or are a seasoned aficionado, we invite you to explore the vibrant flavours of the world with us.

Our name reflects our purpose.

“Asmara” means love - a love that transcends boundaries, connects hearts, and celebrates the moments that bring people together. Inspired by the rich heritage of Asmara, Eritrea’s capital - a city whose name symbolises unity and collaboration - we embrace the universal language of coffee as a bridge between cultures, stories, and people.
Every cup we brew is an expression of love and connection - from the hands of the farmers who nurture each bean, through our artisanal roasting method, to the warmth shared over a freshly brewed cup. We believe coffee creates moments that matter. Whether it’s a quiet reflection or a lively conversation, Asmara Coffee is here to bring love and connection into your world.

We create connections through exceptional coffee.

We provide roasting, packaging, and supply services for both coffee beans and filter coffee, available in over 100 Woolworths stores nationwide. We proudly serve clients like the City Lodge Hotel Group, Exxaro, and Viacom, as well as retailers such as Big Five Duty-Free. We also offer home and office deliveries to bring our premium coffee directly to you. Beyond coffee, we roast, package, supply, and provide tailored barista training, helping businesses perfect their craft and create connections over every cup.

Connect with us